Premium Group

What we do: Premium Group imports, distributes and builds high quality photographical and electronic brands in South Africa. The company has a distribution footprint in 3900 retail stores in South Africa and represents 50 international brands. Nikon, the fastest growing photography brand in South Africa is distributed by Premium Group. The company was founded in 1972.

Ownership & Management: Premium Group is a group of companies that are privately owned by the management. The management is as follows: Stefan van der Walt (Group Executive Chairman), AJ Coetzee (Premium Capital CEO), Grant Askham (LAZ Performance Parts CEO), Merenchia Louw (Premium Distributors CEO). The company has a well allocated management team to look after the various brands that are distributed.

Key financial indicators: Not provided. Warehousing and distribution for all consumer brands is done from a central warehouse using the latest technology which enables the company to execute the process from import to retail throughout South Africa within 24-48 hours. Service and operations are shared between individual brands, specialist teams and management in place for each brand.

Track record: Premium Group has grown international brands from a mere 8% market share in South Africa to leaders within 5 years. The company also distributes other well-known brands such as Lexar, Aftershokz, Fenix, BioLite and Pod.

Client contact details: Tel: (+27) 87 285 3300 Email: Address: Premium House, Grey Owl Village, Louwlardia, Centurion, South Africa. Website:

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