What we do: 3 Way Marketing (Pty) Ltd is a digital marketing company and one of the largest lead generation firms in South Africa. The company uses a range of digital channels to improve sales and optimize clients return on investment. All digital marketing campaigns are 100% trackable, making it possible for clients to measure and account for every cent spent. The company was established in 2008.
Ownership & Management: 3 Way Marketing was established by Danny Aaron and Tom Goldgamer who have been instrumental in the expansion of the business over a short period. The founders and management team have a track record of growing the business both organically and through value accretive acquisitions.
Key financial indicators: Not provided. The company’s is growing rapidly with turnover in excess of R200m and a well established client base of blue chip companies. 3 Way Marketing has over 60 clients and has therefore diversified its client base to de-risk the reliance on a few contracts.
Track record: 3 Way Marketing has contract work with MTN, Bidvest, Vodacom, Discovery, Outsurance, Standard Bank, AllLife, Virgin Money, Kia, Cartrack, Pep, Assupol, AIG among many others. The company has a large enough client base to remain sustainable even if 20% of its contracts were to be cancelled.
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