What we do: GetSmarter is an online education company based in Cape Town and London. The company collaborates with leading universities to offer premium online short courses to working professionals. GetSmarter offers in-class online education experience from the top-tier universities to design courses that deliver verifiable competencies. The company was established in 2008 in South Africa.

Ownership & Management: GetSmarter is owned by Sam Paddock (CEO) and Rob Paddock (chief of education) but after a new transaction is concluded a US online education company known as 2U has agreed to acquire significant shareholding in the company for US$103 million. The company has a strong management team which has posted phenomenal annual growth since its establishment.

Key financial indicators: Not provided. GetSmarter generates revenues above R128 million and has been instrumental in shaping the online education landscape in South Africa. The company has 200 full-time employees who focus on course development and delivery, technology, marketing, sales, and support functions like HR and finance. It has served more than 50,000 students since inception, with course completion rates that average 88%.

Track record: Since its inception, GetSmarter has partnered with higher education institutions, initially the University of Cape Town, which includes the University of Cambridge, Harvard University’s strategic online learning initiative, HarvardX and the Massachusetts Institute of Technology. The company has also partnered with the University of the Witwatersrand and Stellenbosch Business School.

Client contact details: Tel: (+27) 21 447 7565 Email: Website:

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