Grassroots Group Holdings

What we do: Grassroots Group Holdings (Pty) Ltd specialises in the production of niche natural health and lifestyle products with a focus on three distinct categories which are health snacks, medicinal, aromatic products and decorative fruit. Health snacks are the largest part of the business. Grassroots Group has developed its own production processes and technology to provide exclusive and innovative products. The company was established in in 1992.

Ownership & Management: Grassroots Group is 59.3% owned by Acorn Agri and the remaining shareholding is with the founders of the company. The company employs 730 in 2016. Senior management was empowered through the through share options creating new business owners in the process.

Key financial indicators: Not provided. The company reported turnover of R281 million and turnover growth was 44% between 2010 and 2016. EBITDA also reflected growth of 64% between 2010 and 2016. The company has built a significant international footprint as 95% of products are currently exported and the production capacity is 2,500 tonnes per annum.

Track record: Grassroots Group is expanding operations to Europe, US, Saudi Arabia, United Arab Emirates and Japan. The company has an 85% female labour force. Grassroots Group is building a second facility in Namibia which will take advantage of the country’s attractive investment environment.

Contact details: Tel: (+27) 21 020 0260 Address: Groenvlei Farm, Gouda, Western Cape, South Africa. Website:

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