Flow Living raises US$4.5-million from investors led by Futuregrowth

Futuregrowth has invested US$4.5-million in a prop-tech startup platform Flow Living together with Kalon Ventures, Vunani Capital, Endeavour, CRE Venture Capital and Steve Heilbron (former CEO of Cash Connect). Flow Living is prop-tech startup that allows millions of buyers, renters, sellers and agents to interact for the purposes of meeting each other’s property needs. Flow Living automatically creates ads from listings and targets the right people on Facebook and Instagram to help build a brand for agents while generating leads.

Futuregrowth was established in 1994 and now manages in the region of R194-billion (US$11.4-billion) of clients’ assets under management across a full range of fixed interest and development funds. Futuregrowth plays a leadership role in the asset management industry in South Africa and has grown investors’ savings through skill and diligence, while being a force for good in the markets and the environment in which it operates. The asset manager is majority owned by Old Mutual. The stake acquired by Futuregrowth was not disclosed.

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