SureStart buys CompareGuru to expand its Insuretech reach in South Africa

Online insurer SureStart has acquired CompareGuru, an insurance comparison platform based in South Africa. CompareGuru compares quotes on short-term and long-term insurance products such as vehicle insurance and life insurance. The company was acquired from Silvertree Internet Holdings which is an investment company that has high growth technology companies in its portfolio. SureStart is a digital financial services enabler which uses the cloud-based Briisk Instant Transaction Platform.

Silvertree Internet Holdings is a holding and operating company based in South Africa that creates, launches, operates and invests in early- and mid-stage companies targeting the South African and Sub-Saharan African markets. The company is invested in upcoming tech companies known as Ucook, CarZar, PriceCheck, Faithful to Nature and CyberCellar among others. The company was established in 2014 and has maintained a rapid growth trajectory.

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