What we do: The Planet Fitness Group was established in October 1995 as a health club gym in South Africa. The company has steadily grown year on year, increasing the number of clubs across the Planet Fitness, Planet Platinum and JustGym brands. The gyms are found in the Western Cape, Gauteng, Kwa-Zulu Natal, Mpumalanga and the Eastern Cape. The major competitor to the Planet Fitness is Virgin Active which has the largest portion of the market share in South Africa.

Ownership & Management: Planet Fitness was founded by Manny Rivera who has been instrumental in the expansion of the company in a very competitive health club/gym sector. The business has grown organically by adding different and complementary products. Planet Fitness provides a similar convenience in gym membership that is aligned to certain medical aids and the gyms are located close to upmarket residential areas.

Key financial indicators: Not provided. Planet Fitness has strong partnerships with blue chip medical scheme companies such as Discovery, Vitality, Sanlam Reality, Universal 360, Genesis Medical Scheme and Multiply which make the company a strong competitor to Virgin Active which has the largest market share in South Africa.

Track record: The company is well-established in South Africa and has strong partners such as Discovery, Vitality, Sanlam Reality, Universal 360, Pick n Pay, Genesis Medical Scheme, Multiply, Edgars and Puma among others. The Planet Fitness Megaclubs offer the great equipment, facilities, tartan indoor running tracks, heated swimming pools and internationally celebrated training programmes.

Contact details: Tel: (+27) 11 327 0606 Email: headoffice@planetfitness.co.za Address: 21 North Street, Illovo, Sandton, South Africa Website: www.planetfitness.co.za

Or contact us for free additional information at info@peafrinsights.co.za