What we do: The Willowton Group is a family owned business that is a sunflower seed crusher as well as one of the leading competitors in the South African FMCG market. The group operates across South Africa with manufacturing facilities in Pietermaritzburg, Johannesburg and Cape Town. A wide range of products includes edible oils, margarines and spreads, beauty, toilet and laundry soaps, candles, chocolate, baking and industrial fats. The company was founded in 1970 by the late DH Moosa together with his brothers Amod and Mohamed and their sons.

Ownership & Management: Willowton Group is a family owned business that was founded in 1970 by the late DH Moosa together with his brothers Amod and Mohamed and their sons. The company is well managed by a strong management team that has been instrumental in expanding the business to one of the largest edible oil making companies in South Africa.

Key financial indicators: Not provided. Willowton Group has maintained its investment in technology and human resources and the hands-on involvement of the directors in the day-to-day running of the business. The high quality standards are maintained and under-pinned by an advanced central technical centre. The Willowton Group manufacturing facility in Pietermaritzburg is the only oil and margarine manufacturer in KwaZulu-Natal to successfully operate the Hazard Analysis and Critical Control Point (HACCP) Food Safety Management System. This is an internationally accepted food quality and safety management system which ensures that products are hygienic and safe for public consumption.

Track record: Well-known brands include, among others, Sunfoil, Sunshine D, D’lite, Crown, Nuvolite and most recently, Allsome rice which is manufactured under a joint venture with Louis Dreyfus Commodities in a new state-of-the-art cleaning and packing facility. Willowton Group products can be found in large chain stores, supermarkets, wholesalers, retailers, independents and food manufacturers nationwide as well as in Sub-Saharan Africa.

Contact details: Tel: (+27) 33 355 7800 Email: info@wocm.com Address: 266 Ohrtmann Road, Pietermaritzburg, South Africa Website: www.willowtongroup.com

Or contact us for free additional information at info@peafrinsights.co.za