CrowdForce has raised US$3.6-million in an investment round led by Aruwa Capital Management with participation from HAVAIC and others. CrowdForce provides trusted industry and market research for public and private organisations as well as financial services to individuals through its agent network. The company is based in Nigeria with 54 employees and over 13,000 active agents/merchants. The company was established in 2013 by Tomi Ayorinde and Dami Ayorinde.

Aruwa Capital Management is a Nigerian based female founded growth equity and impact investment fund. The firm invests in rapidly growing companies that either provide essential goods and services to the rapidly growing female economy or businesses that are founded or co-founded by women. Aruwa Capital Management has invested in companies such as Wemy Industries, Lifestores Pharmacy (healthcare), Pngme (fintech) and Agroeknor International (FMCG).

HAVAÍC is a venture capital firm that specialises in early-stage, high-growth post-revenue African businesses with proven concepts and global prospects. As a complementary offering, HAVAÍC provides corporate advisory and capital raising services to emerging, internationally scalable businesses. The firm is managed by Ian Lessem, Grant Rock and Rob Heath and has invested in RecoMed, Vula, BigTeam, InstantProperty, MPost and Tanda among many others.