The Pam Golding Property has acquired the online digital estate agency, Eazi.com for an undisclosed amount. The acquisition forms part of a strategy to expand the hybrid online estate agency model in Pam Golding as was indicated by the CEO, Andrew Golding. A significant portion of property buyers search for their new homes online, Private Property and IOL Property hold a significant market share in the South African online estate agency sector. The hybrid online real estate agency model has a technology platform that enables buyers and sellers to conclude real estate transactions such as book valuations, arranging to view properties, collecting feedback and making offers.