Trail, a French private equity firm, has agreed to proceed a strategic partnership with Birimian Ventures in a fund which will eventually close at an initial amount of €5-million. Trail intends to create an asset management platform that connects Europe, Asia and Africa based through sector-focused investment vehicles.
Birimian Holdings was established in 2021 by private equity industry veteran, Laureen Kouassi-Olsson. The fund is based in Abidjan (Côte d’Ivoire) and aims to support African fashion brands in the continent to accelerate the growth of these businesses regionally and internationally. The fund will provide long-term financing of between US$30,000 and US$3-million (maximum) based on the different growth stages of each African brand.
Birimian aims to accelerate the emergence of African inspired designers on the international scene by positioning itself as their key strategic partner in 4 segments which are fashion & apparel, accessories, beauty & cosmetics and gourmet. Birimian is of the view that despite increasing international visibility of African heritage luxury and premium brands, upside potential is hampered by a scarce access to finance, limited production capacities and their exclusion from the international value chain. Birimian has partners such as the Institut Français de la Mode, Who’s Next, Premiere Classe and Asafo & Co among others.