The Kenyan based e-commerce startup, Sokowatch, has raised $14 million in funding to revamp supply-chain markets for Africa’s informal retailers. The startup’s primary focus is to reduce costs and increase profit margins for small merchants of over 15,000 across its operating areas.

Sokowatch facilitates the order and delivery of goods for informal retailers and has expanded operations in Rwanda and Uganda. The company was established in 2013 by Daniel Yu and Josh Middleman and has previously finalized a seed funding round of US$2.5 million in 2019. Moroccan venture capital fund Outlierz Ventures previously invested in Sokowatch in July 2018 and the company has since attracted further venture capital funding.